8.26.2014

Century 21 partners with a cleaning professional man

Century 21 is the promotion of a series of videos with cleaning expert and bestselling author Jolie Kerr.

The real estate company offers video series in six games , # C21ReadyToSell buyers and real estate professionals show the best way to clean and assemble a house.

Viewers vote for their favorite video will be entered to win a gift card of $ 250.

Century 21 has created a custom pages in Century21.com especially for this series of videos for the gift. The videos are on shared YouTube , Facebook and Twitter as well as on the company's blog, @ C21 Home questions .

The first is the company to work with Kerr, Century 21 CMO Bev Thorne said.

"In his weekly column for Deadspin.com, Angelina Jolie answers questions from the cleaning of the hardest of the owner," said Thorne Marketing Daily. "Who better to help Century 21 agents and sellers to prepare a list of at home cute ? His arsenal of simple and inexpensive tips can really go a long way to becoming a homeowner looking to arrange the sale. "

Videos and other social media are an important part of marketing for Century 21, because the form of buying and selling real estate has changed, he said.

"With the purchase of a house and the process of becoming more social than ever sales, we are always looking for relevant ways to connect in this new generation of buyers and sellers and to participate - and videos are a good way, it do, "Thorne said," This series is short, visually appealing and full of advice -. Mixture of all the ingredients to engage people for advice on staging your home. "

Thorne not to introduce the future with videos

"We focused on this series of videos at the time, but from the feedback we received definitely consider another series, either Jolie or other experts," she said.

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