Tips on how to clean your online reputation

NEW YORK - Pictures of dirty play, the offensive tweets, pepper spray student protesters ... sometimes you just want a do-over when it comes to their online presence. And high price, you can get it.

The University of California, Davis is under fire for consultants hired at least $ 175,000 to clean up in November 2011, your online reputation after an incident, when campus police pepper sprayed peaceful protesters, according to one report, the Sacramento Bee. If this PR campaign has worked at all, now he turned against him. There, as it is assumed that this kind of reputation laundering to help - and some ways in which it could have the opposite effect.

Call professionals

Services like Reputationdefender.com Naymz.com and offer to clean your name, or advertising, reach their "personal and professional ambitions." $ 6300 Call, in which the service is trying to "push down" A company called ICMediaDirect control advertising Google populate best desired results with friendly relations instead. These companies do not provide any messages that information about their services.

Instead of processing, for example, promises companies that the results of research turn your LinkedIn profile, the business website or other sites that are shown in a more positive light. Of course, no guarantee that this will work; It is terribly difficult to find anything permanently remove via the Internet.

Or just ask if you are continental

If you happen to be in Europe, you can "become legal forget." You also It is exerting a request search engines like Google to remove certain links, fill out when people search on your name. Of course, this means nothing if someone Googles US

not delete some things

Ask Justine Sacco, former representative of IAC media relations, who lost his job after an unfortunate beep - widely regarded as racist, but Sacco said that it was for irony - has raised the indignation twitterverse. Three years later, the incident is still the first, if you. Your name on Google search

You should also consider the possible return when and if their attempts to the light of day look to clean. Here the Sole UC Davis is now is. Some California legislators have the resignation of university president Linda Katehi called authorizing the PR campaign.

Get the old, if you have influence

set for companies and public figures such as celebrities and politicians, put a positive spin on the negative can be as simple - or as complicated - you get a nice story in the news. Being proactive is the key.

Terry Corbell, consultant in business development, recommends "the shameless self-promotion" as a way to build a positive online reputation from a catastrophe. Be active on Facebook, Twitter and LinkedIn. If you have a good reputation for a start, it is easier to deal with bad things always and when it happens. And when he does that?

"If an organization is wrong, must come clean," he said. "The first is a recognition of guilt." Katehi apologized for original pepper spray - but so far not followed in this dispute.

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