12.19.2016

Superbrush, a manufacturer of Springfield, extended the growing market

SPRINGFIELD - Superbrush began 50 years ago in the manufacture of cosmetics - industry, with small drawbacks makes blush on the cheeks to take over.

But from the 1980s, consumer goods giant, which began to dominate the cosmetics industry to withdraw their orders in China.

Superbrush well adapted, and today, customers who buy tampons Superbrush are more likely to use a medical device in a commercial printer or teeth of a dog. Or one of the newest product lines of the company, in the barrel of a gun.

Superbrush has 95 employees today, against 60 years ago. The company opened a 10,000 square feet to expand again $ 3,000,000 Add for expansion in September and plans through a second floor, which in one of its wings high ceiling, said General misty McGinnes.

The company, which had an exhibition in the "Springfield: Meeting new heights" Presentation last month posted a sales growth of 18 percent in the year 2016th

This is far from where it was when the cosmetics company was to go abroad.

"Procter & Gamble one of the last accounts cosmetics was" McGinnes said. "It was a bridge to If we do not go to a doctor. Forward, we would have been in trouble."

Superbrush moves from one mill building in Chicopee 800 Worcester Street, in the Indian Orchard part of Springfield in 2009. The building was once a center of research and development of Solutia.

The demanding nature and flexibility to serve the health care providers and medical equipment manufacturers and Superbrush fits their factory.

"It is to be of high quality and the company does not go into China," McGinnes said.

Superbrush continued foam pads to clean the equipment such as catheters and endoscopes and to test these products for cleaning.

"We have everything on the part of widespread of not clean ," he said -. Is "You can put on this rod a substance which reacts in the presence of the protein" to detect contamination.

Superbrush applicators also distributes the disinfectant in a patient's skin prior to surgery. Approximately 95 percent of the business of the company medical, McGinnes said.

The company has an e-commerce site, the foam pads sold online, especially for industry - especially printers who need to clean delicate ink machines.

There are three branches of Superbrush years for firearms swab, including tiny called Gun Bore-tips cotton swabs and tips for cleaning complex parts. The reusable foam pads fit into a cleaning rod and below the barrels, which replaces the need for a disposable cleaning cloth.

Bore Lashes consulting Superbrush products combine boron supplied with flexible fluorescent tube along the barrel and the camera. The fluorescent tube is used as a visible proof of the shooting instructor gun or a gun is unloaded. Is a security measure during the shooting of youth events, McGinnes said.

McGinnes send company representatives to major gun shows and sports, as the shot show in Las Vegas every winter. The goal is to obtain the bore tips, advice and products gun on the counter register sports equipment and weapons stores.

Superbrush and sold abroad.

"We can and we sell in Europe. We are in the medical market in Europe, and we expect to enter the European market for firearms," ​​McGinnes said. "We need to get this trade deficit down."

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