The transfer of the plant dry cleaning? Tips to keep customers (Part 1)

Pembroke, Massachusetts. - A dyer called me recently, during the months of complaining $ 17,000 organizations after losing his factory moved.

At the same time he had to move his lower memory. I advised that appropriate funding, companies normalize.

But maybe that's not the whole story. You can not sit there and wait. You must return proactively to his usual level of activity when it comes to business interruption.

First, expect volume in these scenarios to delete: 1) that moves; 2) with a storefront building measure; 3), which closed for two weeks due to a family tragedy. It is logical that customers who do.

Some of the reasons could be that you did not move, find and is not provided with sufficient time at his disposal; or they are waiting for the motion, and enough to avoid clean clothes in advance to use for a while.

It is possible that due to the construction, uncomfortable was park before going to the customer elsewhere.

Maybe the owners are crazy are closed because a special trip made to you to come during business hours.

In addition, do not have dry cleaning in theory.

Of course, you are concerned because the business is not what should be, and if this continues, there will come a time when you will not be able to pay the bills.

Panic sets in. You see the collapse in sight.

Do not go too far you.

The usual pattern is that companies fall significantly in the first month of the change and slowly return. Four to six months later, it is back to normal.

Of course there are things you can do to mitigate the decline in volume.

AWARENESS

Make sure that every customer knows the change.

It is not enough, only a "next month we move" have to sign on the counter. It is not enough, since all of its customers have entered their business.

You have the character, but also speak of the movement (or position). Then, each client will call. Perhaps workers bring a part-time 16 hours-20 hours working on three or four nights to make these calls.

The call reminder is something like this:

"Hi, this is Diana Springdale cleaners, cleaning your. I just want to know that we are April 23-85 Sun Drive, and is the fourth week close in April."

If the caller is connected to an answering machine, which leaves the message on the answering machine. Keep records of customer lists to forget anyone.

Even if the customer regularly and get to know about the change, not you listen bored. This shows that you care about their customers and want them to keep abreast of the developments to date.

Making calls is better than sending emails, because not everyone has a computer. In addition, some customers may ignore the email. This is a nice place to communicate from one person to another session rather than a machine.

ADVERTISING

take advantage of opportunities to advertise.

Disruption creates opportunity. spend money to promote a function to show their skills or attention-grabbing to an advantage. This promotion movement. Use printing, direct mail, online or radio, depending on the vehicle that you feel comfortable.

Speaking in terms of content, about his incredible performance department - and that this service continues even during interruptions. Explain how their high quality is now higher due to new equipment in the new position.

Promote your business during this transition dynamics will be maintained. You will gain new customers.

Go perspective could show you your own system to offer and fully illuminated by high-tech equipment.

The volume of business is, so that it will be not so much to do down. It is a perfect opportunity to be social.

large signs

Configure great signs both his former workplace and their new place. Great, huh? Very large!

Make large enough to read samples for the drivers, as they happen. Ten feet tall, if possible. Show A arrow on the sign in the direction of the new store, is always useful. This encourages to walk the boss, then, to the new location.

Unfortunately, as a rule, I see a sign at the entrance letter reached out his hand and barely legible. It is wrong. You have to spend money to communicate this important change and to get the message loud and clear.

ACTING

Contact your client after the move.

When things are back to normal, to go on the offensive.

Keep a list of 200 customers who come during the week and 500 come in months. The rest are occasional customers.

If a few weeks go by and hear 200 weekly customers, they call.

If pass a few months and they do not receive their monthly 500 customers, making a phone call. Yes, it is a difficult decision, but it must be done.

There is a reason why they do not return, and you want to discover.

Check back on Thursday for the conclusion.

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