Pro tip: make your own day possible with your gear

Pro tip: By anticipating the demand for a clean label project for tech equipment, production costs, and time, bakers can cut marketing costs.

Private label projects make their own demands on your resources. These resources would include the production, engineering, R&D, and quality assurance equipment, as well as the cost and time required to operate.

Let's take a look at the following steps your company should consider for each of these resources:

• Technical team: The marketing team should include key personnel from the purchasing, production, engineering, research and development, and quality assurance teams. It is your responsibility to plan ahead to make sure essential ingredients, equipment, and packaging are ready. The packaging should reflect the new ingredients on the clean label. Depending on your changes, well-planned regular marketing cycles can last anywhere from six hours to two days. Planning is important to keep this time as short as possible.
• Cost - Ingredients are direct costs that with proper planning you will want to control. Understand the quality of the flour in advance and make sure that the absorption is optimal as the enzyme system affects the reaction of the dough. Line time is expensive and the less you plan, the more line time you have to sacrifice for marketing. Line workers are required to fully staff the line so adjustments can be made to accommodate wording changes.
• Timing - Make sure the ingredients and processes are in place to run the test. Sometimes planning takes 90 days. If your factory doesn't have a dedicated marketing team for this project, someone should take the lead to lead this project. Remember, the more time you spend planning a marketing campaign, the less money you will spend on the opportunity cost of marketing an unlabeled product.

Lin Carson, PhD, is the founder and CEO of Bakerpedia . You can connect with her on LinkedIn .

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