7.08.2021

Oribe hair care: beauty you can touch

Finding good hair products can be difficult, but Oribe Hair Care has made it so much easier. Oribe Hair Care began its hair journey in 2008 and has since filled the shelves delivering unique hair products. Every product is meticulously thought out and manufactured with individual recipes and it simply amazes us. This award-winning brand from Daniel Kaner and legendary barber Oribe Canales has proven to be the best of the best. Haute Beauty sat down with Michele Burgess, Executive Director of Product Development to discuss what Oribe Hair Care is all about. Read below to see what Burgess had to say!

Oribe Photo Credit: Alex Angelos Haute Beauty: What Makes Oribe Hair Care Different From The Rest?

Michele Burgess : One of the main factors that differentiate Oribe Hair Care from other hair care brands is the performance of the product. After a remarkable 40 year career, Oribe Canales and current President and Co-Founder Daniel Kaner set out to create a world-class line of products. The collection is unique in every category: revitalizing gels, firming oils, non-flaking sprays, high-quality conditioning shampoos that prepare the hair for styling and gently balance the scalp, masks with the fullness and abundance of a rich moisturizer. . Every product is thoroughly tested in salons with hairdressers and behind the scenes with editorial stylists to make sure it outperforms everything else on the market. In addition, all products are dermatologically tested, paraben- and sulfate-free (SLS and SLES), color-safe and keratin-treated, offer UV hair protection, are vegetarian, gluten-free and proudly approved by PETA.

Very dense spray structure :

Oribe

HB: What was the inspiration for this product?

MB : Très Set Structure Spray offers a modernized version of a classic fixing spray. Designed for both consumers and salon stylists in mind, this unique styling product makes it easy to achieve a variety of styles, from classic everyday flares to salon ensembles for special occasions. We worked closely with Global Ambassador Oribe James Pecis to create this revolutionary formula that combines the hold of a retro-inspired fixing spray with high-tech innovation, resulting in a versatile spray foam that adapts to your style and won't flake.

HB: What's the best way to use Very Set Structure Spray?

MB : The spray was developed for professionals and individuals and is the ideal base for any type of metalwork and allows the user to create endless looks. From casual to stylish, consumers and professionals can now add structure, shine, volume, versatility and durability to a multitude of styles, from classic everyday bangs to styles for special occasions. For best results, apply to damp or dry hair in sections. Before styling, blow-dry the hair with a curling iron or flat iron for long-lasting structure and control. For a wet effect, apply Très Set to dry hair and style as desired.

HB: What are the main ingredients and their benefits?

MB : A blend of densifying polymers is an important ingredient that supports memory and structure throughout the day. Hydrolyzed pea protein locks in moisture and prevents damage, and Irish moss and algae extracts nourish and hydrate hair while smoothing cuticles for softness and shine. Macadamia seed oil nourishes and softens hair while controlling frizz and loose hair.

HB: Does this product protect against heat?

MB : Yes, Tres Set Structure Spray protects the hair from temperatures of up to 450 ° F.

HB: How does Très Set compare to other Oribe styling products? What makes it innovative?

MB : Oribe offers a wide variety of styling products for all hair types, textures and styles. Très Set Structure Spray gives you volume, hold and lasting memories in one product. The spray is said to help create long-lasting looks with texture that you can feel and works best on thin to thick hair that may be struggling to hold onto a style.

Imperial Blowout Transforming Styling Cream :

Oribe

HB: What was the inspiration for this product?

MB : Imperial Blowout was inspired by Oribe Canales' signature brushing: looks healthy, full of body and density, while staying tactile and super soft. In particular, we took inspiration from a classic Oribe Canales blowout that he created through Carolyn Murphy and that appeared on the cover of a well-known magazine. Ultimately, we wanted to create something that had an ultra-luxurious texture and made you look similar.

HB: What are the main ingredients?

MB : One of the key ingredients is a Bio-Repair Complex, which contains plant collagen extract, caffeine, biotin, and niacinamide to repair damage by deeply nourishing the cuticle from the inside out. Key ingredients also include an Imperial Memory Complex that provides great hold and style, an amino acid complex that moisturizes the hair and scalp, and a skin care-inspired blend of oils that moisturizes and plumps the hair shaft.

HB: What are the benefits of this product and how is it best used?

MB : Imperial Blowout Transformative Styling Crème smoothes the hair, gives it density and body, offers heat protection and helps prevent damage. In fact, the product develops in three phases, from the cream to the oil that goes through the powder to moisturize and add volume and memory. Imperial Blowout is a hairdresser's favorite, but it's also a product that clients can use at home to achieve an iconic Oribe Blowout that will last for days. Start with a care product like Gold Lust Nourishing Hair Oil to nourish and protect your hair. Apply a small drop of Imperial Blowout evenly to clean, damp hair from root to tip. For best results, use a round brush and blow section by section. If you want, you can spray on your favorite Oribe hairspray, such as Free Styler Working Hairspray or water-resistant anti-moisture spray, to set the brushing in place. You can always start with a coarse blow dryer to begin the drying process. When the hair is almost completely dry, use a round brush to add body and style.

HB: Will the redesign have any impact on product performance?

MB : While the formula hasn't changed, the new delivery system will improve the style experience for the consumer. The new packaging design distributes the cream in the form of a nice uniform ribbon so that you can control the amount of product according to your specific needs. This improves the overall experience and makes it easier to get a full, flawless, iconic Oribe shine that lasts.

Bright Blonde Essential Primer Serum :

Oribe

HB: What was the inspiration for this product?

MB : We realized that consumers, regardless of a professional hairdresser, are increasingly looking for ways to maintain and enhance their blonde color at home, and we've seen gaps in lightening products and treatments in the blonde hair space. Hair prep before color processing and heat styling is an essential step that the consumer can do at home to maintain optimal hair condition. Those with blonde hair need more maintenance than those with other hair colors, as these shades are more prone to fading and damage that can result from over-treatment. Inspired by skin care serums, the new essential primer serum offers heat and moisture protection for the hair while eliminating copper highlights so that your blonde looks healthier and more radiant.

HB: What are the main ingredients and their benefits?

MB : The most important ingredients in the Bright Blonde Essential Priming Serum include reflective purple and pearlescent pigments to correct copper-colored reflections and color accents. The product also contains a glowing complex of lemon, ginger root and chamomile extracts to optimize hue, tone and radiance. Sodium hyaluronate absorbs the hair to keep it hydrated, while hydrolyzed hyaluronic acid acts as a barrier on the hair fiber to hold in moisture.

HB: What is the specialty of this product that distinguishes it from the other primers in the Oribe collection?

MB : Oribe has several staples in our collections that focus on different benefits, from detangling to ultra conditioning. The new Essential Priming Serum is unique in that it has been specially developed to nourish all textures and tones of blonde hair naturally and professionally colored. The product uses a skin care-inspired approach to nourish hair while balancing and lightening blonde tones.

HB: What's the best way to use it?

MB : To use, apply a pump or two of the product to your hands and apply to clean, towel-dried hair just below the roots of the hair to the tips. Focus on dry or damaged areas. Additional products can be applied to thicker or longer hair as required. This product can be used daily to lighten and tone blonde hair.

Brilliant Blonde Sun Nebula Illuminating the Nebula :

Oribe

HB: What was the inspiration for this product?

MB : We have decided to introduce an easy-to-use and caring light blonde light fog in combination with UV protection for sunny highlights at home. The result is a beach-inspired blonde look that can be safely achieved anywhere.

HB: Why is Bright Blonde Sun Eclaircissant Mist unique to blondes? What is the best way to use it?

MB : The product is specially designed to create a gradual glow effect so that the user can adjust the position of the highlights and the desired brightness. Shake well to use and spray on dry or damp hair where highlights are desired. Sunbathe or blow-dry the hair to gradually lighten it and repeat daily until the desired shine is achieved.

HB: What are the main ingredients and their benefits?

MB : Bright Blonde Sun Brightening Mist contains concentrated lemon extract and chamomile extract to lighten and lighten the hair. The product contains a blend of tropical papaya, hibiscus and gardenia extracts to nourish and smooth the hair cuticle. The mist also contains luminescin, which is extracted from mullein flowers to provide antioxidant protection and improve hair shine.

HB: Will this product change blonde tones? How Often Should You Use This Product For Best Results?

MB : The Sun Brightening Mist will gradually and naturally lighten and lighten blonde tones. How often to use Bright Blonde Sun Highlighting Mist to get results depends on how blonde you want! We recommend daily use until the desired shine is achieved.

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