One-third say they never wash it; Seven percent admit they do not care about the smell
TORONTO, March 14, 2018 / PRNewswire / - To the launch of Purex support ® Exit detergent smell, led # 1 retail value of detergent to Canada a fun poll about how often Canadians are actually (or not) wash the hockey team. The results are in and they are amazing.
Leger's National Survey ** shows that among those who have a hockey team: 36% admit that they never washed their equipment; 23% said they wash their equipment less than once a year; 18% said they washed their equipment every year; and 23% confirmed that they washed their equipment more than once a year.
Of those who said they never washed their hockey equipment, seven percent said they do not mind living with the pungent odor often associated with the hockey team; 25% admitted that they did not know that they could wash their hockey equipment; 15% think it's too difficult; and nine percent did not know that they could use home laundry detergents to wash their equipment.
"Families from across the country will be pleased to learn this new Purex ® solution for washing hockey and other sports equipment washable," said Napaporn Slattery, Ph.D., formulation Detergent Manager, Henkel Corporation. a company based in Germany. creates and markets Purex ® in North America . "Purex ® Odor release is the first branded laundry detergent in Canada that offers a Duftverkapselung with odor elimination technology, ideal for hockey obsessed Canadians because it helps to combat long-lasting odors."
To further promote the launch, Henkel will be odorless Purex Mobile hockey introduce 10 stops in eight cities Ontario's business in March and April 2018. The shop, which proves that consumers simply and effectively wash their hockey team, carried free hockey equipment worn washing Purex ® Odor Messages. Visit PurexHockeyShop.ca for more details.
TIPS FOR CLEANING THE HOCKEY EQUIPMENT: The Purex ® brand recommends these tips in mind when washing of hockey equipment: Check the labels on the first hockey equipment instructions; Remove the loose plastic parts and attach the Velcro ® strips to your partner before washing; Do not overfill your machine. divide the gear into two or three loads; If possible, use a front loader machine, but if you have a loader from the top, immerse the gearbox for 15 minutes before washing it so it will not float; do not use bleach; and put the washed equipment on a rack to air dry, including gloves (to avoid cracks in the leather).
Purex ® Odor solvent is available in three convenient sizes: 1.47 L (PPR $ 6.49); 2.03 L (PPR 6.99 ) and 4.43 L (PPR 13.99 ). Purex ® Odor release available at most Canadian retailers and is suitable for all machines, including high-efficiency (HE) machines.
Purex ® ** The survey was conducted by Léger in February 2018 and included a representative sample of 1,575 Canadian English and French - speaking 18 years or more. Based on data from Statistics Canada, results were weighted by gender, age, region, mother tongue, education and the presence of children under age. Ensuring a representative sample of the population surveyed. Léger is a member of ESOMAR (European Market Opinion and Research Society), the global association of opinion polls and market research professionals. As such, Leger commits to applying the international ICC / ESOMAR market code, opinion and social research, and data analysis.
About Henkel in North America
Henkel operates in the three business units Adhesive Technologies, Beauty Care and Laundry & Home Care in North America . The portfolio of well - known industrial and consumer - brands include Black ® hair care, Dial ® soaps, deodorants Right Guard ®, professional brand hair care Sexy Hair ® ® parsley, detergent Purex ® ® and all linen, Snuggle ® plasticizers and Loctite ® Adhesive Technomelt ® and Bonderite® . North America is an important region for Henkel: With a turnover of around 5.8 billion dollars (5.2 billion US dollars) in 2017, making North America 26 percent of the world's global sales. Henkel employs more than 9,000 people in the US, Canada and Puerto Rico. For more information, visit www.henkel-northamerica.com .
About Henkel
Henkel has a balanced and diversified portfolio around the world. With strong brands, innovation and technology, the company occupies leadership positions with its three divisions in the industrial and consumer sectors. Henkel Adhesive Technologies is the world leader in the adhesive market in all industries. Henkel occupies leading positions in many markets and categories worldwide in its laundry, home care and cosmetics businesses. Henkel was founded in 1876 and has been successful for more than 140 years. In 2017, Henkel generated revenues of $ 22.6 billion ( € 20 billion ) and adjusted operating income of approximately $ 3.9 billion ( € 3.5 billion ). The combined revenues of the respective leading brands of the three business units Loctite, Schwarzkopf and Persil amounted to 7,200 million US dollars ( 6,400 million euros ). Henkel employs more than 53,000 people worldwide: a passionate and diverse team, backed by a strong corporate culture, a shared goal of creating sustainable values and shared values. As a recognized leader in sustainability, Henkel holds leading positions in numerous international indices and classifications. The preference shares of Henkel are included in the German stock index DAX. For more information cited in www.henkel.com .
For more information, visit: purexlaundry.ca
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Source Henkel Canada
For more information: Media Contact: Alistair Kyte, LexPR Canada, 416-542-9140, extension 3362, akyte@lexpr.com
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