cleaning machines

By: Mark Gordon | Editor in Chief

July 7, 2017

Gigi and Fred Bachmann is co-founder of Gigi have based in Naples.

Fred Bachmann, a converted supplier of Orthopedic born entrepreneur Bronx, did not hesitate one day in 2012, when a customer service staff asked housing maintenance of your business whether Bachmann also cleaned houses.

Bachmann told to clean the customer homes. Bachmann left the house and quickly called his wife and partner, Gigi Bachmann. He asked the same question: We clean houses, do not you?

It turns out that the couple not housecleaning Experience has at the time. But they decided to give it a shot. Five years later, his company, based in Naples Clean Gigi is on a path of rapid growth. His niche working in Naples TONY toniest neighborhoods, including Port Royal - one of the most expensive zip codes in Florida. The company cleans houses are on average 3,500 square meters. Many are of two types.

"A house was five," said Fred Bachmann, refused to disclose the specific sales of the company's open. "The next thing you know they were doing full-time."

The main obstacle to the end, said Bachmann, finding and qualified enough is keep trusting and to meet the demand, which is now a waiting list of potential clients humans. Clean Books couples the same jobs, and even their own homes. "We had to turn away customers because they do not have the people," Bachmann said.

Clean the lens with said Gigi, it's a high quality service for the people to offer that will pay a high price. This means that the company must be very careful who they hire to eliminate drugs tests and extensive background checks, the problem of candidates.

The company is looking to set that leads so meticulous perfection and houses cleaning, as they are also human beings. The type of people who clean the houses with illustrations and expensive furniture, not to mention difficult to reach from high ceilings. discovered in a tight job market, candidates, Bachmann's, are rarely found.

"We do not call housecleaning," Bachmann said. "We are not homeowners. We are trading houses. "

Fred Bachmann said Gigi Sauber competitive advantage is to use equipment and environmentally friendly products from the company's commitment. This includes empty water, filtered mops and floor vapors microfiber.

Cleaning products are made from plants and other ingredients that are friendly to people and animals in the environment. Bachmann's veterinarian use any detergent, and even some are imported from Germany, if they do not find one that suits your needs the United States. Bachmann said: "We are living at home a better place."
Bachmann said, learned another lesson main business have a company takes the time the satisfaction of a good service for customers to enjoy. "It was very gratifying and rewarding," he said. "The only thing I regret is not last long."

Small but powerful

For a company of housecleaning that fits the needs of high-end customers in Naples - it's not just a younger demographic - Gigi Clean characterized by the use of social media.

The company, with husband and wife team Fred and Gigi Bachmann regularly publishes content on Facebook, LinkedIn, Instagram, Pinterest and YouTube. Messages rich clean day eccentric funny pictures to serious cleaning tips from action shots. YouTube videos are professionally produced, but Fred Bachmann have most of the other work itself. "Social media is a big part of our success," Bachmann said.

Bachmann says the key to a social media strategy, has learned is early and publish often. Be serious about the brand and the consistency of the screen, but be light and fun in messages. "You have to be relevant," he said, "and be different."

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