In the homes across the country spring also means spring cleaning. It is at this time of year we wash all the curtains, we want to have accumulated behind the sofa and the elimination of the clutter we have in the past year. This is the right time to do the same with your marketing strategy. Make an Inventory See what needs to be cleaned, thrown or checked. To get started, here are 10 tips to update your marketing strategy:
If you are not writing content for your website or at least updating your website with news and relevant information, you should do so. New and updated content is one of the ways Google uses your website to rank. This means that if you have not updated anything on your website for some years, it may not appear as high in the search results as possible.
Search Engine optimization
Updating directory listings and adding keywords a year ago may not be enough. You can check the SEO score of your website with many free programs like seositecheckup.com . For a list of directory sites where your organization should appear, see this Hubspot article: bit.ly/2gMDPiA . For example, if you search for "Grand Junction Realtor" on your site, you may appear on your site at a higher level. Having your company under the list of directory locations and making sure that each page of your website is optimized for specific keywords is important to the success of your business.
If you are not currently collecting e-mails from your customers, you should start. Electronic newsletters are always a very popular way to get information for your current customers. They are an excellent way to share information, such as "10 reasons why your dog needs more out," and highlight special offers or coupons, such as "Save $ 5 on X Dog Dog Food." These electronic newsletters keep you at the center of your business and yourself. If you have a broad following in social networks, you can register in Mailchimp and insert a link into your Facebook page. If you want, you can ask the cashier to collect the e-mail addresses when the customers leave. Anyway, start collecting and start communicating with your customers more often.
Consider organizing events in the store. Demonstrations for pet food, off-hours networking, lunch and learning are great ways to interact with new potential customers. Events can be an excellent way to present or present a new product. Other events such as customer rewards days are an opportunity to offer their customers special discounts and even prizes. This is a great way to show your appreciation for customer loyalty and to interact more with buyers.
Check your website. Make sure that all your links and contact forms work. Sometimes, software updates can cause problems, and when a program is automatically updated, you can have a broken or faulty picture worked perfectly before 6 months. Look at your website on a phone. Everything works there? Is it easy to find your menu? If you have problems with it, contact a competent agency to assist with the updates.
Video is the new trend these days, especially live video on Facebook. We believe the video is an excellent way to visit a house or caravan, show a cute guinea pig at your pet store, or even get people to attend an event. However, we caution against using live Facebook videos: When you do so, think about your lighting, appearance, and location.
Respond to Comments Good reviews are easy to answer, right? "Thank you for your business!" Bad reviews are more difficult. A bad rating puts you automatically on the defensive. Take a few deep breaths, maybe even let it stand for a few hours before answering. If you answer, be professional. You can just use a short answer like: "Sorry you had a bad experience with us, call us, we'd like to see how we can fix it. If you think a longer and more detailed answer, you should explain your case, and avoid any critical or necessary negative tone
Social networks
We all know that social networks are important to businesses. However, having a social media account is not enough. You'll need to post sales, interesting articles, fun events in the city, etc. several times a week in your social media accounts. Use your Instagram feed to show this home you've just sold, or this freshwater fish expedition your business just had. Tweet links to your blog posts and post your blogs to Pinterest. If you are a B2B company, update your LinkedIn profile and stay active in articles and group discussions.
Your brand
Look at your logo and business cards. Ask other young people and seniors for their honest opinions and consider a refreshment. Maybe it's time to update the colors of your brand or at least get a modern and updated design for your business card. Your image is everything and if your logo and business card look tired and outdated, you may want to change something.
High quality professional photos can have a big impact on the success of your business. If customers see blurry photos of a house for sale, they're likely to go out. However, if you have clear and clear photos that highlight the features of a room, customers will be impressed. The same applies to headshots. A picture of you your brother has made with his iPhone is nothing compared to a professional photo of yourself with the right lighting and a good background to show it to you.
Get ready to clean up your marketing strategy in the spring! As always, digital marketing should only be part of your overall marketing strategy. To get faster marketing tips for the spring, visit us on Friday, April 20 from 12:00 to 13:00. M. For our monthly series Lunch and Learn. Lunch is recommended in the form of brown bags; Snacks, water, coffee and tea are provided. RSVP at digitalagency@gjsentinel.com .
Julie Norman and Nathan Watchman are digital brand specialists at Sentinel Digital Agency, a sister company of The Daily Sentinel, which provides marketing services to companies in the Grand Valley region. To send a question to our experts, email us at digitalagency@gjsentinel.com or call 970-256-4387.
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