MRS HINCH's preferred cleaning tool has been criticized by buyers who claim their product has collapsed after a single use.
The M Cloth antibacterial cleaning cloth, known as the Minky brand, has become a cult item thanks to acclaimed critics of "Fluid Doctors" such as Sophie Hinchliffe.
Last year, a person's mother triggered a frenzy when she told her legion of followers that the object was one of their secret weapons.
Essex's mother-in-law swears by the green, antibacterial, double-sided pad she calls "Minkeh" to clean the surfaces of her kitchen and her bathroom.
The shoppers met to try to get one of them, which resulted in the site being blocked and the product being sold immediately at each replenishment.
But the dedicated cleaning staff seem to be fed up with the cleaning product and complained to private group Mrs Hinch Cleaning Tips on Facebook.
One of them asked, "How long does your Minky usually last? When I used it for the first time today, it decays and a blow is quite expensive."
While one second adds, "I do not take note of the Minky".
Another complained, "I used them before Ms. Hinch made them popular and they were really good, but what customers are getting now is not the product advertised by Ms. Hinch.
"I bought friends from B & M Scrub and their quality was better than the Minkys I received."
"It's about giving Minky and Mrs. Hinch a bad name because they promote a product and get something that's done badly."
Ms. Hinch is the UK's highest paid cleaning company with an average of GBP 4,900 per publication locally. It is estimated that the new mother is worth about 1 million pounds .
However, earlier this month, Fabulous announced that the star was being investigated by the regulator to establish a link between Flash and Febreze . It is believed that she did not specify that Procter & Gamble manufacturers paid for it.
Prior to the investigation, she was notified twice in October and March by the Advertising Standards Authority about compliance.
They argue that influential people should make it "instantly recognizable" when they agree to cover a product.
Sun Online asked Minky for a comment.
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