Hinch, the housework guru, did not light Instagram advertising

Ms. Hinch, a sensation at INSTAGRAM, is being examined by a watchdog to connect products to the house.

Essex Hairdressing Cleaning is consulting on its 2.5 million followers and is expected to receive an average of £ 4,900 for the brand promotional product.

But concerns that Flash and Febreze cards, which appeared on its website in April, were not properly reported as paid content, are now under investigation by the Advertising Standards Authority.

The regulator, who has received three complaints about the ads, will do "instantly recognizable" social networks that have profited from the presentation of a product as "influential".

War on the Muck: December's article showing the inventory of cleaning products for the Instagram star.

Previously, she responded to the concerns with a note to follow the statutes.

However, one spokesperson said, "After receiving new complaints in April, we decided to start an investigation."

It is estimated that Mrs. Hinch is the highest-paid British "purifier of influences" with assets of about £ 1 million.

Sophie Hinchliffe, 29, married, full name, shows fans their "cleanliness".

Your best advice is to use an electric toothbrush to remove food debris from wooden floors and to clean the washing machine.

On the ASA survey, she said, "I take responsibility for monitoring large social networks very seriously." Being authentic and transparent is extremely important to me.

"I'm lucky that makes me want to work, but only worked with people I like and recommend. I'm still learning a lot, but I feel that my community is clearly talking about the content that is part of a commercial society. "

Procter & Gamble, which produces Flash and Febreze, has been informed of the investigation, ASA said.

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