Wash your hands before clicking on the clean and harmless world of cleanfluencers

Photo: Three Lions (Getty Images)

There is a new kind of influence in the city that quickly dominates the areas of YouTube and Instagram. No, they do not pretend to photograph in famous locations around the world , they do not poppy in the Joshua Tree or pretend they're traveling to music festivals . They clean their living spaces to everyone visible. It's all

Guardian , Bazaar, and more recently, The Atlantic have documented the emergence of "cleanfluencers," online personalities who collect tastes and follow the simple act of ordering a home: think of Marie Kondo, mixed with moving images. about the application Target Cartwheel. While most people on the Internet see panic in public, raw battles, and cursed TikTok videos, this is now due to an important demographic situation : @misshendyhome , @mrshinchhome, and @frenchy_home_and_lifestyle . These accounts use scrolling photography techniques to make cute and fluffy photos of your cleaning products, and offer advice to fans looking for affordable cleaning techniques. These are the accounts for the #Cleanly Obsessed and those who, for whatever reason, like the time of cleaning .

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There is also a large group of YouTubers who sign up to clean their classrooms, kitchens and bathrooms with accelerated videos to listen to music and relaxing commentary, such as Myka Stauffer , How Jen Does It , Brianna K and Clean My Space . They log in to supermarkets and visit Dollar Tree to unpack and show their "cleaning jobs." Because the only thing that is better than cleaning your own home is apparently that someone else is clean.

All of this, however, is positive as this type of message would have been useful to anxious people who find that most social networks are unbearably disordered. You know, we live in a wild world where #clean is no longer just for new sneaker photos.

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