cleaning tips and tools: Oral-B iO ™ was launched at the Consumer Electronics Show and marks the brand's most innovative force ...

1.05.2020

Oral-B iO ™ was launched at the Consumer Electronics Show and marks the brand's most innovative force ...

The new Oral-B iO ™, which received the CES 2020 Innovation Award, reinvents brushing from the inside and offers outstanding design, performance and experience for a professional cleaning experience that is achieved every day anew.

LAS VEGAS - Oral-B , the industry leader for innovations in oral care, today presented Oral-B iO ™, the most revolutionary technology in its history. The Oral-B iO ™ was introduced at a press conference by the parent company Procter & Gamble at the Consumer Electronics Show (CES) in Las Vegas and is the latest addition to the brand's impressive range of electric toothbrushes. By further validating the exemplary design and technology of the product, the Oral-B iO ™ was recognized as one of the winners of this year's CES Innovation Award, an annual award that recognizes new technological products. Exceptional audience.

Oral-B iO ™ is a new series of electric toothbrushes that have been reworked and redesigned from the inside. It combines the best clinical performance ever achieved with a superior user experience, making it one of the most advanced brush products in the industry Oral-B iO ™ was developed based on information from more than six years of product research and development and more than 250 patents developed all over the world. Oral-B iO ™ has only a smooth magnetic drive that distributes energy more efficiently to the bristle tips, resulting in a gentle, quiet and sensational cleaning experience. The new magnetic drive supplies the newly designed iO brush head with cleaning power, which combines oscillating and rotating cleaning movements with micro-vibrations for a professional cleaning feeling.

"There is nothing better than Oral-B iO ™. It ushers in a new era of brushing and represents a monumental leap in innovative technology for oral care, "said Steve Bishop, CEO of P & G Health Care." As a result of years of expert development, Oral-B iO ™ strikes the right balance between efficiency Experience and reinvent the performance, cleanliness and feel of a brush. It is a brush that people are likely to use and that provides superior oral health. "

Thanks to the contribution of more than 1,800 consumers, Oral-B iO ™ comprises five important pillars for design functionality and experience options:

Linear magnetic drive : Developed out of the need to offer a more efficient and pleasant cleaning routine. The low-noise and smooth linear drive generates controlled and harmonious movements and efficiently transfers more energy directly to the bristle tips.
Excellent cleaning effect and revised brush head : Oral-B iO ™ brush heads combine oscillating and rotating movements with micro-vibrations to ensure thorough cleaning that reaches every contour. The brush head has been redesigned with twisted bristles and reinforced with a tuft configuration made of high-density tufts to achieve a sensational brushing experience.
Bimodal intelligent pressure sensor : an innovation that is the first of its kind to provide positive cleaning feedback and to identify and guide users to cleaning in the optimal pressure range. The sensor has an intelligent variable speed unit that adjusts the frequency to protect the gums and tooth enamel.
Smart screen with custom cleaning modes: An intuitive user interface that welcomes the user while providing guidance and motivation throughout the cleaning process. Includes up to seven brush modes for a highly personal experience.
Artificial Intelligence Monitoring with the Oral-B iO ™ application : Provides real-time, individual monitoring and training thanks to Artificial Intelligence, which was identified through thousands of registered cleaning sessions. Oral-B iO ™ has a simple and intuitive user interface that guides the consumer through a two-minute cleaning session with 3D tooth tracking to ensure a professional cleaning experience at all times.

"Oral-B iO ™ is more than just a new toothbrush: it is an innovative brush technology with a truly sensory experience that makes the user feel, hear and see, and changes the way they brush their teeth from what they have to do that they really want to do, "said Lisa Ernst, vice president of P&G Global Health Care R&D." Six years of dedicated research with dentists have been done to discover a whole new cleaning experience. "

In clinical trials, Oral-B iO ™ provided thorough cleaning of teeth and gums so that users could maintain their oral health easily and effectively. Compared to manual toothbrushes, users of Oral-B iO ™ have the following experiences:

100% healthier gums in just one week
Six more times Plaque removal along the gum line
83% of gum inflammation patients went from unhealthy to healthy gums in eight weeks.

The new Oral-B iO ™ can be purchased from August 2020. More information about Oral-B iO ™ can be found at oralb.io . Visit oralb.io/sign-up to be one of the first to receive the Oral-B iO ™ waiting list .

About Oral-B

Oral-B ^® is the global leader in the brush market with over $ 5 billion. As part of Procter & Gamble, the brand includes manual and electric toothbrushes for children and adults, oral irrigators and interdental products such as dental floss.

About Procter & Gamble

P&G serves consumers worldwide with one of the strongest portfolios of trustworthy, high-quality and leading brands such as Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn® and Downy®, Artificial Intelligencery®, Febreze®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes offices in around 70 countries worldwide. Visit http://www.pg.com for the latest news and information about P&G and its brands.