Meet the king of cleaning up in Australia: How a father who stayed at home hit over 500,000 people after amazing photos had penetrated social media before and after his non-toxic "revolutionary" products invaded
- Staying at home Dad Adam Lindsay, 49, founded the Australian brand Koh in 2016
- He wanted to simplify and make the cleaning process safe for his whole family.
- The Sydney-based businessman started selling Universal Cleaner ($ 29.95).
- The brand now contains essential oils, microfiber towels, pug and sponges.
- Lindsay said Koh will launch environmentally friendly dish tablets next week
Koh founder Adam Lindsay (photo)
A father who created 500,000 loyal fans for his environmentally friendly cleaning products revealed how "before and after" Facebook images catapulted his brand worldwide.
Sydney's Adam Lindsay had the idea for Koh after the birth of his son and became the first father at home to take care of the cooking and cleaning.
"I was really overwhelmed by all the different cleaning products in the supermarket aisle: cleaning solutions full of harsh chemicals on one hand and pugs, sponges and accessories on the other," said 49-year-old Ms. FEMAIL.
"That's where the Koh idea came from. I wanted to make cleaning easier by creating an efficient system that was free of harsh chemicals, easy to use, and environmentally friendly. ""
The label was first released in 2016 under the name EkoWorx, but changed to Koh's "simplest name" in 2018 to reflect the simplicity of the system itself.
Mr. Lindsay started small by demonstrating his all-round cleaner ($ 29.95), which can be used on any surface, in the spray bottle (a spray bottle for $ 14.95 to bring the cleaner in) at farmers' markets.
The EkoWorx name tag was first published in 2016, but then changed to the simplest name Koh in 2018 to reflect the simplicity of the system itself (illustrated products).
The positive reaction in the markets led him to post an ad on Facebook in which Koh won 4,000 new customers in the first month (beet stains on a wooden cutting board).
The universal cleaner effortlessly removes dirt from the oven door in seconds (photo)
The positive reaction in the markets prompted him to place an ad on Facebook, in the first month of which Koh won 4,000 new customers.
"Facebook advertising was certainly the key channel we used to reach new customers in Australia and the UK when we started business, but social media and word of mouth also played a big role." "said Mr. Lindsay.
"Hundreds of people post their Koh on social media each week before and after, and we also have more than 50,000 five-star reviews."
The customer support that has evolved around the Koh product is part of a larger online cleaning community where hundreds of people are now sharing their cleaning tips and tricks online.
For Koh, most people start with the $ 44.90 Home Starter Pack or the $ 98.90 Home Mop Pack because they contain everything you need to get started.
For Koh, most people start with the $ 44.90 Home Starter Pack or the $ 98.90 Home Mop Pack because they have everything you need to get started
The customer support that has evolved around the Koh product is part of a larger online "cleaning community" where hundreds of people are now sharing their cleaning tips and advice online.
"Hundreds of people post their Koh on social media every week before and after, and we also have more than 50,000 five-star reviews," said Lindsay.
Everything is rechargeable and reusable, which means that you don't throw plastic into the container after each use.
Why was it so successful?
"With the Koh cleaning system, you can keep your home clean for around $ 3.90 a week," said Lindsay.
The universal cleaner is recommended by the National Asthma Foundation's Sensitive Choice program and environmentally certified by Good Environment Choice Australia. This means that customers know with confidence that they are not spraying harmful chemicals into their homes.
"We also deliver it directly to your door, so you don't have to enter the grocery store's cleaning aisle," he said.
"We also deliver it directly to your door, so you don't have to enter the grocery store cleaning aisle," he said (the Sharpie marker comes straight from the bank).
By May 2020, Koh had over 500,000 customers in Australia and 400,000 in the UK (screen cleaned with Koh)
Lindsay expects to reach more than 1.5 million households in Australia and more than two million in the UK over the next three years (Koh-cleaned baking sheet).
In May 2020, Koh had more than 500,000 customers in Australia and 400,000 in the UK.
Lindsay expects to reach more than 1.5 million households in Australia and more than two million in the UK over the next three years.
"We have five new releases planned for this year aimed at creating a complete home cleaning system," he said of what will come.
The toilet remains shiny after applying Koh Universal Cleaner
"The first is our dishwasher racks, which will be launched next week. When it comes to keeping your dishes clean, they're a safer option for you and the planet, as they're free of phosphates, microspheres, vapors, perfumes, and plastic packaging.
"The same as our universal cleaner is GECA certified and Sensitive Choice recommended."
The other products are in containers until later in the year.
More information about Koh and the products he sells can be found on his website .
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