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Seasonal stories are events that are often celebrated worldwide each year, such as Valentine's Day, Christmas, Black Friday, Easter, July 4th, Thanksgiving, Chinese New Year, Halloween Mother's Day and Father's Day. The seasonal stories also include the four seasons: spring, summer, autumn / autumn and winter.
Presenting seasonal stories is a great way to get regular media coverage. As the business owner event takes place at the same time each year, you can prepare in advance and use the same or a similar perspective year after year. .
How to link your company to a seasonal event and create a seasonal story
Journalists love current story ideas, which makes seasonal stories very attractive to them. The good news is that linking your business to a seasonal event and making a seasonal story can be easy. Let's take Christmas as an example, a dentist might have an idea for a story like, "All I want for Christmas is shiny white teeth: 3 Christmas drinks you should avoid." Or an idea from the history of a carpet cleaning company could be: "How to remove the top 5 stains from Christmas carpets." If you are an expert in weight loss in your diet, a possible idea might be "7 simple foods to avoid bloating at Christmas". All of these article ideas would be of interest to good journalists for Christmas as they are educational content that you can share with your audience.
Let's look at another seasonal event, Valentine's Day. Suppose you are a florist. You could suggest a story idea, e.g. B. "Amazing statistics on the number of roses sent on Valentine's Day." Let the TV stations know when you get a big show and invite them to shoot and tell a story. So televised love stories that are visual really offer a great opportunity to be shown on national television, but this idea of history would also be attractive to local media, publications, and radio stations.
Let's look at another example. Suppose you are a relationship expert. Could you have an idea for a story like "How do you know if your partner is right before you propose this Valentine's Day"? Or a jeweler has an idea for a story like, "A guide for men to buy the right engagement ring this Valentine's Day without breaking the bank."
It also works for less obvious companies.
Let's see how a less obvious company like brokers or brokers can also be advertised for Valentine's Day. These people are watching home buyers constantly fall in love with their dream homes. You play Cupid by bringing the right people together with the right house. So they could have a story idea like "How to find the perfect home for you and your loved ones on Valentine's Day." Can you see how I used the theme of love and romance for Valentine's Day and linked it to finding the perfect home?
Seasonal events
Now we come to some examples of seasonal events.
Suppose you are a cleaning company. An idea for a spring story could be: "10 simple tips for spring cleaning that will quickly make your home shine." Or, for a computer scientist, an example could be: "How to clean a computer that takes a long time to start in spring."
For a dog trainer, an example of summer could be: "How can you stop dog death this summer?" Or "Did you know that dogs get sunburned too?" This has to be done.
An example of a fall / fall for an image consultant could be "5 little-known ways to stand out this fall" or "How to be stylish this autumn without spending a fortune".
If you're a dermatologist, an idea for a winter story could be: "7 tips for skin care from head to toe that will give you a radiant shine this winter." Or for a health professional: "Get ready for winter: 5 rare herbs that instantly boost your immune system."
Delays
When presenting your story idea to a publication or show, you should consider the delivery time. A delay is the time that a media channel works on story ideas before they are published or broadcast. Many media plan their content at least a month in advance. A magazine can be published three to six months in advance. So if you submit an idea for a Christmas story to a magazine with three months' notice, you have to submit your story. Christmas around August / September to be in time for publication.
Now it's your turn ...
What seasonal event is taking place that you can use as a hook to link your business?
If you have one, contact a journalist who is interested in your topic and has an audience similar to you, and see what happens. You have nothing to lose and much to gain!
In relation to:
How to identify and create marketing materials for your real audience
How to get continuous media exposure using seasonal stories
This AI app creates a winning logo for just $ 40
This article was originally published on emprendedor.com
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