Ask the experts: What is the essential marketing for the holiday season?

Today, the expert is asking column, John Bunker, Marketing - Director RealEstateCalendars.com .

Q: As we approach the holiday season, which is important to note the most important marketing?

A: In many regions of the decline in sales in the country (in some cases to a crawl) during the autumn and winter, which means that many professional real estate - Boom your marketing - efforts.

Even if you can not have dozens of commercials during the winter holidays, it is the perfect place to make sure it is on top of mind among the prospective client and customer.

Unfortunately, we know that the holiday in the confusion lost brochures. This is exactly why you are doing something that lend themselves than others by more value.

While it's great to send a Christmas card to do, why not do something more effective? they find most agents customers and potential customers more value with something like offer:

• A calendar of real estate - people often buy the calendar for next year in the fall, and you can save them to make a purchase while provide an opportunity to look at their services and contact information for each day of the following year.

• A kitchen magnet for the marketing of real estate development - kitchen magnets that help major conversions, including gluten - free implementation may be for its customers of great value. If they are stigmatized, you can also continue to remind customers about their services (and provide a convenient way to contact you) for a long period.

• A magnet habit - to help From the first steps, the life of the cleaning tips, a custom magnet can save great value to customers. It is every time you open the fridge front and center to be.

Now it is also a good time to update your site and plan a new e-mail campaign. During the season, you can have more time on their hands need to carefully evaluate your site and make adjustments that it's time means an objective look at taking what you are doing and see what works.

It is also the perfect time a takeaway to provide potential customers as an e-book lead capture an email triggers for the buyer (or seller) walk through a real estate transaction. You can free downloads on their website allowing to capture son so that they then feed on the track.

And last but not least, the season is slower also a good time to focus on revitalizing their social media.

Much time participation followers of social networks and to facilitate access to their e-book during the holidays, when people are online, but always thinking of buying or selling a home.

Remember to stick to the rule 5-3-2 statement:

• Five positions have to use other content together, such as articles or links that are useful your potential customers. This is known as content curator.

• Three positions should things you have created. While some brands contain, make sure that these items are for their customers benefit.

• Two positions have personal, fun or entertainment. These can stigmatized, but their goal is not to work with you to get the people. These are called to positions as humanization and to show that there is a real person behind the brand.

For more information, please visit www.realestatecalendars.com .

For the latest news from the real estate and the trends , the brand - RISMedia.com page.

Let you us block the ads! (Why?)