Digital Marketing: What are the web design tips for beginners?

Free web design guide for beginners

You have decided to become self-employed, congratulations! After you have created your digital marketing plan, you can attack your website . You should have a clear idea of ​​what you want on the website so that visitors can easily find what they want, and even make a purchase.

There are many software programs (paid and free) that you can use to build your website. These programs use generators, designs based on models that use drag-and-drop applications to create each page and the elements. We recommend playing with it while choosing a constructor for a while to get used to it. Once you're comfortable with it, you can start building your website.

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Website and brand strategy.

Your website reflects your brand strategy and is not limited to printing your logo . You can divide the website into four components: brand, content, technology, and design. The brand brings the other three together and makes sure that you and your employees are all on one page, what you want to see on the site, what your site is aiming for and what your goals are. The site should look like this. First, the site should be clean. Nobody likes a website that is too busy, especially with pop-ups. If you want to display a popup window, be it an ad, a subscription, or a chat box, it should be discreet and placed on one side of the page.

Design your first website

The content of each page consists of images and text. You can also add videos, audio and animations. The golden rule is that you have to have a picture for 100 words. The images on your website should relate to your business, product, service, and employees. If you need to use file images, do not use too much and use those that apply to the text. You do not need borders or bright colors to make a statement. Remember, simply is the best.

The content must have value and not just serve as an important advertisement for your business. You want to explain to potential customers how your business can help them. The education of your customers is also an advantage. For example, if you run a carpet cleaning company, you can put daily cleaning tips on your website. The content must be relevant and updated regularly. Websites that are updated frequently have a new look and can follow up. After all, maintaining the professional website (text and images) is essential.

We talked about keeping the design simple, but we also want to color it a bit. For easy-to-read text, the text color should be black on a white or light beige page. The use of gray text on a white background is difficult for the eyes. The police and the size of the source are also important. We recommend San-Serif fonts as they are used by computers and are best viewed on low-resolution monitors. The font size must be 12 points, which corresponds to the universal point size. Do not forget to insert titles (H1) and subtitles (H2) and so on.

If you place your logo on the site, you must use its colors for the entire site, such as: In the navigation bar, header or footer.

Your website is your reputation.

Reputational management is also important to promote your website. Your website and everything it contains will add to your reputation in addition to your social media plan. You should also include links to your social networks and websites.

You also need to add external links that complete your business (and vice versa). If you're a small or medium-sized business that needs the help of a website, consider an experienced digital marketing agency.

Have we forgotten something that you think is important to the topic? If so, send a message to Janeene at janeene@digitalrdm.com

Janeene High owns Results Driven Marketing , a wholly-owned women's business based in Wynnewood, Pennsylvania, with offices in Philadelphia, Pennsylvania.

Janeene and her team help clients drive traffic to their sites through the latest digital marketing strategies , including SEO (Search Engine Optimization), Pay Per Click Advertising (PPC), Graphic Advertising, and more Social Marketing. If you or your company are looking for more people who need your services, please contact Result-oriented marketing, LLC or call you Janeene by calling 215-393-8700 to.

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Tags: Inspirational Design, Internet Marketing, Website Design

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