2.12.2020

Renovated website and Instagram star help Dunelm clean

Dunelm reaffirmed its star status in retail after raising its earnings guidance based on solid first-half results.

Household goods retailers' shares rose 80% last year and closed 105p or 8.7% yesterday at £ 13.06 as investors were encouraged by the promise of new profits.

Dunelm products are shown to Ms. Hinch's Instagram subscribers

The company saw a 5.6% sales increase in the same business in the half year ended December 28, stating that the third quarter got off to a good start in January with a successful sales period. Pre-tax earnings rose 19% to £ 83.6m, according to the latest commercial update.

Dunelm, which sells articles for kettles and blinds, was founded in 1979 by Bill and

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