5 Tips for E-mail Delivery Obsessed

E-mail delivery is like a mythical Sphinx wrapped in a piece of 3000 puzzle. An incredible number of factors determine whether your e-mail address was delivered, how quickly it was delivered and where they landed (tab primary social development or in the dreaded spam folder).

In addition, all Internet providers like Gmail, Yahoo or Hotmail, behaves differently when it comes to the adoption of e-mail, and are very secretive about their algorithms.

Finally, if you get a good sender reputation by heat through your IP address cleaning your hard bounces and spam traps, you must work hard to keep still emails very active periodically cleaning lists.

Here are five tips for email delivery to help obsessed to understand the science behind the e-mail delivery and use them to improve your sender reputation, ability to deliver and delivery speed.

1 Working with a good ESP disk eliminates bounce

Hard bounces are emails that were returned to the sender because they are not always available. This may be because the email is invalid (outdated, no longer in use, poorly written, composed, etc.), or because the mail server of the recipient has blocked your messages there.

Hard strokes are often called "spam traps" because when you click on the hard drive send emails bounced addresses further, ISPs are considered a spammer and availability will suffer.

One way to avoid the hard bounces is not to buy lists because they contain false e-mail addresses. Also, if you are helpful with an outdated list of work, a list of cleaning services as use BriteVerify or Data Validation that can check the validity of your subscribers. (You note that I am not with two affiliated companies).

But even more important to get a good clean list, you should be using an email service provider (ESP) that automatically removes bounced hard e-mail addresses to work from your customer base. In this way, you can ensure that messages are not sent to these "ghost" subscribers of history.

Two. Disinfect delete lists users who have not committed

Seller cringe when asked to reduce their participant lists. After all, a lot of work goes into a mailing list is growing! But if the Pareto Principle holds that 80% of the benefits or effects come from 20% of customers, it is likely that your list can make some inactive users.

A small list of committed users is better to have a return on investment and deliverability of a sleeping giant e-mail list is to generate subscribers.

A good practice is a list of regular disinfection by removing subscribers who have not clicked open, or to make a purchase from their e-mails in the last 90 days of regular beats. This allows ISPs to know to send e-mails to people who want it. Failure could delay or send an e-mail to all be sent.

You do not have to completely eliminate these e-mails to your customer base. You can still sign up for a quarterly campaign reclosing. Or you can share your participants in different cohorts depending on the involvement and create different e-mail marketing campaigns for each segment of subscribers.

Three. Personalize L "in the name of" receptor

Most companies collect the name and the recipient's name and use this information to customize the subject line, block label or message content. An extended delivery thing the "name" full and not just use e-mail name, and the ISP sends notification e-mails to people you know, leave, they have given to achieve.

Here is an example of an issuer that is only with the e-mail address for the "in their name."

Here is an example of an issuer that is the adaptation of the "name" with the full name of the participant:

April. Use at least one IP address for each e-mail type

For any business that sends e-mails, the reality is that some of your messages will be marked as spam.

Sometimes customers get messages overwhelmed or too lazy to scroll down to click on the link to log out. And if enough people mark your emails as spam, it notifies ISP may be a spammer, even if you are a legitimate company that has acquired the participants through permission marketing and not by purchase, are lists.

In general, marketing e-mails often tend as spam e-mails transaction will be marked as they arrive and often contain critical as order or shipment confirmation information. Therefore, if you are a courier service provider offers dedicated IP, you should have at least one IP address that you can use for your emails transactional marketing automation and promotion.

This ensures that even if people mark your emails as promoting the marketing of spam, it does not interfere with the rate of return on your business-critical transactional emails or quality shopping cart automation task emails.

Try Collage IP Sends 5 to the general,

Also, if you are using a courier service provider that offers multiple dedicated IP addresses, you can test the IP connection for large outputs, since ISPs limit the number of connections from each IP can do.

Therefore, the IP connection, which is the practice of using multiple IP addresses for a mailing, diversify the reputation of their IP addresses and expedited delivery. Everyone has a different IP speed and send the call. Therefore, to send 500,000 or more, they need to arrive at a particular time, you should spread the tax over several IP addresses. This is a great practice for sale lightning or other time-sensitive messages on the factor.

E-mail delivery is difficult and impossible to master, but if you take the time to understand how ISPs manage e-mails and follow these advanced strategies that enjoy high delivery capability and speed of shipping.

The views expressed in this article are those of the guest author and not necessarily the marketing field.

Related Topics: Web Site: E-Mail Marketing | Email Marketing | Email Marketing column

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