12.18.2015

8 Tips to clean for the new year your website


Image of a computer monitor and a broom to depict cleaning up a website.

You can almost see - But before you engage a new, fresh start in 2016. in the projects and goals of next year at the end of the year and the beginning, here are some tips to keep your website on the line before to toast 2016th

1. Check your links

This is probably something you all the time to do already, and that the links come and go, but it's important to check all the links again (and again). We should not have, but still - like a broken link to a bad user experience. Start with external links. For example, you have installed lately conferences? Make sure the connection is still working conference or may decide to suspend these or update page General Conference.

It is equally important to ensure internal links to work to anything that you might think have recently changed, or removed, which can be removed to one side a link to update.

2. Check Google Analytics data and rate achievable goals

To help begin next year, take a look at the data analysis can help determine where to start when cleaning the content or new initiatives. You can learn a lot from their web analytics, including where your visitors come to your site, where they come from, what pages they land on, which pages go, and what type of device you are using for your website.

All this information can be summarized in a report by the end of the year to help you manage your energy and efforts to focus early 2016. Maybe your attention is to make your content easily mobile. Or maybe a higher page production with useful will be updated when the visitors stay longer on the page. There are many good ways to get back to plunge into the data analysis and clean or heal their content based on what you learn.

3. Collect and internal devices proves the user to see what can be improved

According to the Content Management System (CMS) or a marketing automation tool that you use, you can see what the content would look on different devices. But what better way to display the content in the devices themselves? I hope that the people in your company have a variety of equipment (if the latest iPhone or Samsung Galaxy), which can be used to get a lot of useful information from the review of the content on different devices and see if there is space for improvement. It might also be a good idea to check that your website and content in different browsers.

4. Remove outdated content of your website

I know. You have to avoid because it takes time, but if you are cleaning your room, this is a must (and obviously). All contents are not equal. That does not mean it was not good at a given time may not be descriptive enough or important enough now. Or maybe you need a new call to action (CTA) or more research. Or maybe you really only move your basket.

5. Clean or delete the contents of the meeting CMS

Speaking of waste, now is the perfect time to clean your CMS. Make the content that sits on the stadium project, which was never released? Deleted! Are there any old pieces of content that sit garbage? Click the "Delete Permanently". If you have a digital clean work surface, you will find it easier to identify the contents of the existing site and update, and appreciate the effort his team!

6. Check all the pictures on your site

That's a bit of a task (yes, more time), but you really should take the time to evaluate the images on your website and see if there is something away or need to be updated to take. For example, Theme to be removed? Maybe you have a picture placeholder until a better came, but forget to update as soon as the news.

Also, check your website or thumbnails that use a brand of soda. Start Job to your site get these updated images a consistent meaning. And while you're at it, your images are available? If you take the time to update the images, make sure that if you add an alternative text for images or code, decorative images information on the content of the page.

7. Update the content

It is the content of your site in the right category? Are there any labels or categories that are no longer relevant or a new name, and should be updated? Organize your content with categories and tags ensures that site visitors who may seek the internal Web sites easily content on a particular topic. It also ensures the right content is filled when you click on a category or a specific topic, making it as easy as possible for your site visitors to find the information they are looking for.

8. Update Users and Passwords

Everyone has access to your CMS or other tools to your website? Are the right people have access? Now it's time to update passwords and user. Start a new beginning in 2016 and to ensure members reasonable access equipment, while eliminating all those who have left the company.

So there you have it, a few tips to make to clean your site for a new beginning. While it's easy to avoid some of these maintenance when other projects are piling up, the time out of your day to do some of these tasks will be to ensure a high-quality site with time and his team remain active.

For more tips on how to manage the content of your website, download our free guide "Survival Guide Editor Web" here.

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