10.16.2024

Dry Cleaning Franchise Celebrates 75th Anniversary with Launch of Ultimate Savings Guide

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October 16, 2024 // Franchising.com // NAPLES, Fla. – Martinizing Cleaners has launched its "Ultimate Savings Guide" to help the emerging wave of apparel shoppers better access the different fabrics, designs and wear they desire understand. Meet on your savings quest.

DuBois noted that according to ThredUp, in 2023, 65% of Gen Z and Millennials purchased secondhand clothing and 41% of consumers said secondhand is their first choice when looking for a good deal on clothing. ThredUp also reported that the global second-hand clothing market, estimated at $230 billion, is expected to grow three times faster than the overall clothing market, reaching $350 billion by 2028, and that new buyers will account for 65% of the expenses will be accounted for.

"Many thrift retailers are faced with fabrics, designs and defects they may have never seen before and do not have the knowledge of our franchisees," DuBois said. "Whether it's purchasing high-quality brands or rare items, we wanted to provide a variety of tips that will make the shopping experience more enjoyable and thoughtful while helping the average consumer understand the importance of taking care of their beautiful finds take care. ."

The guide contains the following tips:

FABRICS

  • Leather: Leather and other animal skins are very difficult to restore. If you notice any rips, tears, or scratches on a piece of leather, it's best to avoid them or take them into consideration when purchasing. Leather and other animal skins should be cleaned by a professional.
  • Wool: Wool is one of the most durable and easy-care fabrics available, making it easy to clean at home. Frayed and loose seams can be easily repaired. However, be wary of discoloration as it is usually permanent. Moths are also particularly attracted to wool, and holes in a piece of wool can be a tell-tale sign of a moth infestation.
  • Viscose: Viscose is a delicate fabric that generally requires regular dry cleaning or can only be hand washed. The biggest challenges with scratches are wrinkles and marks. Wrinkles can be treated with proper care; However, you probably won't be able to remove any spills or spills from this fabric.
  • Cotton – Cotton is quite durable and extremely easy to care for, usually at home. One of the most noticeable signs of cotton aging is the loss of its shape. You may notice that a garment is stretched or "loose." This usually cannot be fixed.
  • Polyester: Also called the "invincible fabric," polyester is designed to withstand the test of time. It is wrinkle-free, relatively dirt-repellent and retains its shape even after repeated washing. Be careful when ironing polyester or using high temperatures. Because it is a synthetic fiber, it can release toxic fumes if processed improperly. Plus, polyester is more likely to retain odors that are difficult to remove even with dry cleaning. Otherwise, polyester can be put directly into the washing machine and dryer.
  • Linen: Linen is one of the most fragile fabrics. Dry cleaning is usually required after each use. When dried at home, it shrinks quickly. Stains on clothing can be particularly stubborn and discoloration cannot always be corrected. Fabric thickness can vary from garment to garment depending on how tight the seams are.
  • Silk: Silk is a delicate fabric. It is one of the few materials that can rot and can easily become permanently discolored. Before you buy a silk garment, stretch it a little and see if it falls apart. If so, it's lazy. Silk clothing should definitely be cleaned by a professional.
  • Denim: Denim fades and shrinks with every wash, even if it is dry cleaned. If you find a piece of jeans that fits a little tight, know that it will only get smaller. Also remember that any discoloration is permanent. Denim is very easy to clean at home.

DRESS Turn clothing inside out before taking to checkout. Here you will find the necessary information about the quality and comfort of the garment. Look out for these signs:

  • Loose Seams: High-quality designer clothing is usually hand-sewn with a stitch spacing of one-eighth of an inch. These items were likely more expensive at retail and would cost more to refurbish, modify and clean.
  • Tight Seams: Tight seams mean a garment was machine-made and is more likely to hold up in the washer and dryer.
  • Broken Seams: Broken seams shouldn't be a problem. Your dry cleaner or tailor can take care of this and shouldn't stop you from buying a piece you really like. However, if the tear is not in a seam, it probably cannot be repaired.
  • Stains: Some stains can be repaired, others are permanent. Yellow spots or white spots on some fabrics cannot be repaired. The same applies to discoloration of the armpits. One of the challenges, even with dry cleaning, arises when a stain sets on a garment that has been washed and dried many times. We can try, but it may not work.

TOP TIP We don't know where second-hand clothing is stored, worn, used, or when it was last cleaned. Wear a thin layer of clothing underneath so that the garment does not come into direct contact with your skin.

Source for Martinizing Cleaners

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