Dunelm corrects Hinch's good advice: A social media star helps the chain of household items ...

Hannah Uttley, a social media star known for his cleaning and care tips, increased sales at the Dunelm homewares retailer.

Customers flocked to their stores and their website after Sophie Hinch, known as Mrs. Hinch, "Cleaner", posted a photo of a precious bamboo bath tablet on Instagram. £ 10

Nick Wilkinson, CEO of Dunelm, said demand was so high that the board was exhausted.

Customers went to Dunelm's stores and website after influential cleaning lady Sophie Hinchcliffe posted on Instagram a picture of a 10-pound bamboo bath tray from a retailer.

From June 29 to June 29, Dunelm recorded a 10.7% increase in revenue in the same business. Total sales increased by 4.8% to £ 1.1 billion.

Earnings rose 23.4% year-on-year to £ 125.9m. According to Wilkinson, social media apps like Pinterest and Instagram have inspired customers to go to Dunelm and reorganize their homes.

He said, "The context of many people's selfies is their home, and some people show photos that show how well they manage their homes, including influential people.

"They have Mrs. Hinch's taste, which is a picture of perfection and a beautiful house."

Dunelm was founded in 1979 as a market stall for curtains. She opened her first shop five years later.

The company now has 1.70 stores across the UK and employs approximately 10,000 people.

Among the best-selling products were sheepskin rugs, lazy linen and a dachshund lamp.

He paid the shareholders a final dividend of 28 pence per share and a special dividend of 32 pence per share.

However, the stock fell 9.2% or 81 pence to 799.5 pence, while the group was cautious compared to next year.

Let's block the ads! (Why?)