Cleaning brand Ecover has launched dishwashing tablets with an invisible, plastic-free coating that it claims will help reduce plastic pollution in water.
The new tablets are available in All In One (RRP £7.50) and All In One Power (RRP £8.50) variants and are made from a quick-drying, biodegradable rinse aid formula and a bright salt effect. The All-In-One Power version contains 40% more stain-removing enzymes for improved cleaning power.
The box is made from 60% post-consumer recycled cardboard and is tightly packed to create space under the sink for the user. The tangerine and lemongrass flavored tablets have been launched at Tesco and Waitrose.
"As an outsider to the cleaning industry, Ecover has always challenged the status quo and created a legacy of innovative cleaning solutions that are increasingly cleaner and more environmentally friendly," said an Ecover spokesperson.
"This launch represents an important milestone in turning plastics into products and, after several years of hard work, we are proud to have our new dishwashing tabs in homes across the country."
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