Spring is here - at this time of year when everyone starts cleaning all the "stuff" you have accumulated. But during the ritual of spring cleaning is likely to be limited also a lot of dust, the reorganization of the house on the scale and rinsing disorder that is no longer in the physical life.
Digital lifestyle now lives constipation even on computers, tablets and mobile phones, so consumers should "spring cleaning" of your devices, too.
Why should it not matter to us as marketers? Because if we are not careful, our communication was with garbage. Now is the time to do some spring cleaning of our own and ensure that our communications are simple, deliberate and meaningful.
If we do not personalized customer communication channels relevant and appropriate time, perhaps we get our messages go directly to a boat digital trash.
Here are four tips on how to make your digital marketing campaigns in time for spring cleaning:
Update your mailing list
Without proper care, participant lists quickly become outdated and full of non-existent and invalid addresses are uncommitted. The both the deliverability of email and your company's reputation damage - The continued use of these lists will lead the electronic reporting and returns. As a priority, you must ensure that their target lists are updated.
This can be an e-mail subscription for addresses with any special offer or other certification incentives are rendered inactive by sending. This reconfirmation campaign can be used "dead" (non-responders to long-term) as the final step in removing the contacts.
Another good exercise is to ensure that you have an established procedure for exploration and extraction of returns. Identify bad contacts after the first hard blow will help you avoid the problems of deliverability and allow yourself to focus on the actual customers in order to assess the effectiveness of their campaigns.
Tip: Clean your subscribers is not confirmed by the identification and removal of the contact list. Marketers who ignore this house, not in a position to assess the effectiveness of your campaign fully and also damage your reputation reports spam.
Put the customer in the Official
Today, consumers engage with brands on their terms and in their own time. As a marketer, you should consider offering a comprehensive preference center. Let the customer directly from the way they would like to be contacted, and their areas of interest and the channels that you want to get information.
With the customer, for the relationship, you can determine the best forms of communication - whether e-mail, SMS, social media post or even more traditional communications such as direct mail. Do not forget to follow the invaluable customer data clicks, likes, retweets, replies and more personalized communication.
Tip: Use a preference center to the best ways to determine to reach your customers. Marketers who ignore this maximum risk with clients lose communication completely.
Customer segment Responsivenes s Location
Marketing campaigns are increasingly global, with customers expect that brand to suit your schedule. Therefore, you must ensure that you segment their customer base and the frequency of their communications are accordingly correct.
Customers open their offers and newsletters on certain days? Can you use your customer segment by location the appropriate time to communicate with them to identify? How sensitive are your customers current level of consciousness?
Strategies Manta not by a large number of customers - especially when it comes to global campaigns. Disassembly customers into segments and ensure communication of its location (time zone) and availability. Measure the height of each client with their brand and rated the degree they are sensitive and plants and improve communication accordingly.
Tip: Adjust your speed to the individual customer communications, with the brand due to its location and interaction. Marketers who ignore the tilt the risk of alienating customers quickly.
Test, test and test some more to stay relevant
It's hard to know what to resonate with consumers, without trying first. Therefore, it is important to constantly test their communication (with A / B testing), while the refining subject lines of messages and images.
This will not only help define best practices for the general offer customers will see that it is to identify the best performance among specific target segments.
It is also important to compare the devices and platforms during the test. Consumers interact with brands on smartphones and tablets, more than ever before, companies must ensure that their communications actually displayed, regardless of the client device applications.
Finally, given that consumers constantly changing new technologies and their habits, the tests should be standard practice. This will ensure that you are kept up to date with the latest trends, technologies and platforms.
Tip: Add running tests on all channels and devices in their campaigns. Marketers who ignore the risk of inconsistent and ineffective communication with advanced customers.
Final Thoughts
By combining the above four tips, you will be ready for cleaning this year with very personal communications that are relevant and be in the spring. And whatever the time of year, these practices can help ensure that you reach customers at the right time and in the right frequency channels, and the content and effective format.
So take a moment to clean their marketing campaigns. They are the most important communication survive spring cleaning this year and remain outside the digital garbage.
The views expressed in this article are those of the guest author and not necessarily the marketing field.
Related Topics: Web Site: E-Mail Marketing | Email Marketing | Email Marketing column
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