Ahh, spring - the days are warmer, the air is fresh, and the trees and flowers are starting to sprout and spread. Traditionally, this is the time to open the windows in your home and begin a deep spring cleaning to remove the winter radio. Have you ever thought about doing a "spring clean" on your company website? Here are some tips for updating and revitalizing your most public business tool.
Look with fresh eyes
Photos are the first impression your website makes on a new or existing visitor. Take a close look at the age, quality, seasonality and relevance of your current photos. Are you attractive and dynamic? Do they showcase what you do, the personality of your company or what your customer can expect when choosing your company? Do they show a sense of happiness or satisfaction that your product or service brings to your customer? Changing your photos is a quick way to update the general look of your website. With today's technology, there is an easy way to organize great photos.
Tell your story
Website content provides an opportunity to tell potential customers the story of your business and can inspire and influence decision makers by creating interest and excitement. Look at the words and phrases that create an image of the reader. For example, instead of looking for four new car tires, a customer wants safety, a smooth ride, and the freedom to ride the road with the peace of mind that they can roam and explore freely.
Or: A customer is not looking for a whirlpool to bathe in, he wants to create a private oasis in the backyard. or have a whole body therapeutic remedy for muscle and joint pain; or a place to play, relax or cuddle with family and friends.
Everything is in the details
Take the time to review the important details of your business. Make sure your address, phone numbers, email addresses, and business hours are easy to find and up to date. Review your employees' rosters and update them if necessary. Include recent congratulations and customer reviews or media mentions. Check all the hyperlinks to your web pages to make sure they are still working. Check all hyperlinks to external websites to make sure they "open in new tab" and continue to work. Find ways to connect with industry partners, local resources like the Glenwood Springs Chamber Resort Association or VisitGlenwood.com, and find informative websites to help your guests research. Add links to your social networks and make sure your information is up to date on your business channels, especially your Google business listing. Finally, check with your website host or subcontractor for security or effectiveness updates.
Think of a blog
A blog is a fancy name for an article or regular piece of information that you want to share with your current or future customers. Blogs can be used to showcase new products, activities, or features that you will be offering. They can be used for important announcements, content in email newsletters, and social media. Link your blog topics to resources on your website or other legitimate sources.
Heidi Pankow is the Tourism Promotion Project Manager at Visit Glenwood Springs, a division of the Glenwood Springs Chamber Resort Association. More information is available at VisitGlenwood.com.
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