We have come a long way since Barry Scott put his dirty penny on Cillit Bang in the famous commercial. Home organization gurus and housekeeping influencers like Marie Kondo and Ms. Hinch have become household names. If you keep searching for viral dances and lip-sync videos on TikTok, you will discover a large number of videos of cleaning and renovation tricks.
The social media app is generally considered the exclusive property of Gen Z and Peter Pan as more than a quarter of the UK's 3.7 million users are between 18 and 24 years old, but it provides more platform for countless 'cleanfluencers' every time '". Everyone from professional cleaners and lifestyle bloggers to everyday enthusiasts shares videos that show how to scrub, clean, and mop the house.
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