Today, consumers are aware that they are playing a role in creating a cleaner fashion industry . However, choosing a durable garment is only part of the puzzle. The way consumers wash their clothes, and especially their jeans, is one of the most important areas of sustainability , but neglected.
From the use of water and energy to microplastic pollution caused by the passage of synthetic fibers in our oceans, simply washing clothes has a negative impact on the environment.
"To save water and electricity and bring less detergent into the sea, we really need to remember that the measures we take at home are just as important as the efforts of the marine denim industry to reduce waste and additional resource use . "Said Silvia Rancani, former product designer of Diesel and Tommy Hilfiger and founder of The Denim Window.
And proper denim washing not only protects the environment. It's also better for the denim.
"Less frequent washing makes the character of the fabric grow," said Michelle Branch, founder of Markt & Twigs, a creative denim company. "Even though the jeans were not raw when purchased, the nature of the indigo is discarded, and each pair of worn jeans tells the story of the user: what he does and how he lives, that's the unique aspect and, in my opinion, the most beautiful of all denim. "
Rivet talked to experts in the jeans industry and studied how to wash jeans best. The earth and your jeans will thank you.
Wash the jeans 101
The first step in washing is to turn the jeans over and close all buttons and zippers to reduce the risk of discoloration and blockages. From there, set the water temperature to an ideal temperature to maintain the integrity of the denim and minimize the energy used to heat the water: 30 degrees Celsius.
Keep the cycle as short as possible and use ecological detergents. Frame and The Laundress have collaborated to develop a plant-derived detergent and spray to wash clothes without dyes, dyes or artificial additives.
Hand wash is another easier option for denim and the environment. Branch recommended jeans upside down dip in the bath and use mild cleansers. And even better than washing your hands, he said, just air them in the sun on a clothesline if the goal is not to remove the obvious stains.
Drying Jeans 101
The way you dry your jeans is also a crucial part of the washing process. Experts recommend that the dryer be left out and allowed to dry if possible. If you need a dryer, use the lowest setting and hang the jeans on a shelf if they are still wet after the cycle.
High-quality jeans are not likely to lose their shape so quickly, but when they seem to deform after some wear, Branch said a simple clothes dryer would help them "get back into position". ".
Always read the label
But more important than washing, Laura Balmond, project manager for Make Fashion Circular at the Ellen MacArthur Foundation, initially opted for sturdy jeans.
"The care you give jeans is one thing, but if they are not designed for longevity, the customer can not compensate," he said.
Earlier this year, his team developed guidelines for denim manufacturers who demand that denim retain its integrity after at least 30 national laundries. These guidelines also require a label that clearly indicates how to wear jeans.
Test the devices at your own risk.
Many tips and tricks for cleaning the denim have surfaced on the internet. Put jeans in the freezer to kill the bacteria, rub them with a toothbrush and soak them in vinegar are some of the tips that some jeans need to show, but it may be better to opt for simplicity.
"Over the years, I've tried many methods, and the result is that I do not have any equipment to clean my jeans, I'm not sure it works," said Branch. "The conclusion for me is that I clean the jeans when they are needed."
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